Being Green – ‘Pulchraphilia’

Hi Folks:

Friday once again!  The topic for this week’s ‘Being Green‘ post is ‘pulchraphilia’.  If you’ve never heard the word ‘pulchraphilia’ before, don’t be surprised.  I’d not heard of it myself until recently.  In truth it’s a made-up word.  Then again, all words have to begin somewhere…  I have no claim to it; the word was invented (as best I can tell) by Jason F. McLennan, CEO of the Cascadia Region Green Building Council, and the creator of the ‘Living Building Challenge’.  The word has two Latin words as its base: ‘pulchra’, meaning ‘beauty’, and ‘philia’, meaning ‘love of’.  Roughly translated then, pulchraphilia would be a love of beauty, just as biophilia is a love of life.  It comes from an article in the Spring 2010 issue of Trim Tab, the e-zine put out by Cascadia. Continue Reading →